About Ivy

Hi, I’m Ivy. I didn’t plan on a career in SEO. I started out in accountancy, but somewhere between the spreadsheets I realized the part I actually loved was writing, and figuring out how to make things clear and easy to find. That pull won, and I’ve spent the last five years in content and SEO ever since.

These days I work with US agencies and brands across more than ten niches, from health and wellness to e-commerce, education, and B2B SaaS. My work runs the full length of content, writing and editing, keyword and content strategy, on-page SEO, and the AI workflows that speed everything up without letting quality slide.

The way I see it, SEO, AEO, and GEO aren’t three separate jobs. They’re one approach. Write genuinely useful content for real people, structure it well, back it with solid research, and it tends to do well everywhere, in Google’s rankings and in the AI answers more people now read first. My favorite moment is seeing a page I wrote show up as a cited source in Google’s AI Overview. That’s the whole thing working.